The Hidden Menu // Particularly Plymouth

We created the ultimate digital cocktail menu and crafted a very particular integrated experience around it.

The hidden AR menu allowed you to craft an experience as unique as you are, connect you with other particular people at the event, and become a driver of the bar’s atmosphere, all by customizing a cocktail.

This integrated experience was supplemented by a Particularly Plymouth campaign that showcased the refined individuality of those who appreciate a refined spirit and drove them to join the hidden menu event.

Role: Concepted the experience. Co-wrote campaign and experience copy.

The Untoppable Toppable Pretzel Crisp // Integrated Campaign

Pretzel Crisps are at the top of the food chain when it comes to snacking. The exceptionally light & crunchy texture makes them addictively good and bingeable by the handful. It’s the best snack and truly can’t be topped. 

Except by being topped. 

The only thing better than untoppable Pretzel Crisps enjoyed alone are untoppable topped Pretzel Crisps. So go ahead, make us perfect-er and more untoppable-er with a scoop of hummus or a schmear of spinach dip.
We’re trying to keep our spot at the top.

Role: Created concept and wrote headlines.

VMLY&R // AD Yaiseli Gonzalez

(No, this didn’t get produced. Yes, I still love it.)

Patrón Tequila // Razorfish Austin

Junior Copywriter and (generously) Amazon Developer on the Patrón team. I adapted the Ask Patrón skill for the release of the Amazon Echo Show, making me part of the group of millennials who are into “voice”. I wrote campaign content for 2017 & 2018 Patrón the Summer, 2017 & 2018 Margarita of the Year, and Patrón x Guillermo del Toro among many more product launches and campaigns.

I have been integral in content creation for PatronTequila.com, writing editorial pieces for product launches, initiatives, and general tequila enjoyment as well as creating syndicated content throughout the site that helps bolster the tequila-drinking and exploring experience.

Most importantly, I make a mean margarita.

Parents In Adland

Y&R wanted to start a conversation about the parenting policies in our industry that are stuck in the past. They don’t just hurt moms, they hurt all parents. Yeah, we have daddy issues.

AD / Yaiseli Gonzalez

Move on - Student Campaign

Bed Bath & Beyond is synonymous with moving. Moving in, moving out, moving around -- somehow you will always end up there. But not everything needs to move with you. Your new phases of life (and new abodes) deserve new items that fit the bill. So, move on from the old and in with the new. 

AD / Dani Munoz

Bronze | Integrated Advertising Campaign | Austin Addy

Arm Yourself - Student campaign

Mental Floss gives you the knowledge and confidence to take control of any conversation and stun the masses. Never before has "So how about that weather," seemed so inadequate.

Arm yourself literally with the Mental Floss Apple Watch app. This app arms you with facts and trivia to keep the conversation flowing. The compulsion to check your watch as an escape hatch will now be part of your arsenal. Instead of "Oh, look at the time!" you'll be saying "Did you know?"

AD / Ryan Ladd