The Hidden Menu // Particularly Plymouth

We created the ultimate digital cocktail menu and crafted a very particular integrated experience around it.

The hidden AR menu allowed you to craft an experience as unique as you are, connect you with other particular people at the event, and become a driver of the bar’s atmosphere, all by customizing a cocktail.

This integrated experience was supplemented by a Particularly Plymouth campaign that showcased the refined individuality of those who appreciate a refined spirit and drove them to join the hidden menu event.

Patrón Tequila // Publicis.Sapient Austin (formerly SapientRazorfish)

Junior Copywriter and Amazon Developer (only a slight exaggeration) on the Patrón team. Coming up in the highlight reel: I adapted the Ask Patrón skill for the release of the Amazon Echo Show, making me part of the group of millennials who are into “voice”. I wrote campaign content for 2017 & 2018 Patrón the Summer, 2017 & 2018 Margarita of the Year, and Patrón x Guillermo del Toro among many more product launches and campaigns.

I have been integral in content creation for PatronTequila.com, writing editorial pieces for product launches, initiatives, and general tequila enjoyment as well as creating syndicated content throughout the site that helps bolster the tequila-drinking and exploring experience.

Most importantly, I make a mean margarita.

Parents In Adland

Y&R wanted to start a conversation about the parenting policies in our industry that are stuck in the past. They don’t just hurt moms, they hurt all parents. Yeah, we have daddy issues.

AD / Yaiseli Gonzalez

Move on

Bed Bath & Beyond is synonymous with moving. Moving in, moving out, moving around -- somehow you will always end up there. But not everything needs to move with you. Your new phases of life (and new abodes) deserve new items that fit the bill. So, move on from the old and in with the new. 

AD / Dani Munoz

Bronze | Integrated Advertising Campaign | Austin Addy

More than now

The Smithsonian Museums are beyond historical. The artifacts within their walls directly impact the lives we live today in more ways than we could guess. The things we see as trends have lived for many years, in many different ways before we ever got around to them. The Smithsonian can show us how what we see as hip and cool is actually part of a history that is greater than ourselves. There is more to it if we bother to look.

AD / Sara Lopez

Gold | Elements of Advertising - Copywriting | Austin Addy

Bronze | Print Advertising Campaign | Austin Addy

Bronze | Elements of Advertising Copywriting | Tenth District Addy

Arm Yourself.

Mental Floss gives you the knowledge and confidence to take control of any conversation and stun the masses. Never before has "So how about that weather," seemed so inadequate.

Arm yourself literally with the Mental Floss Apple Watch app. This app arms you with facts and trivia to keep the conversation flowing. The compulsion to check your watch as an escape hatch will now be part of your arsenal. Instead of "Oh, look at the time!" you'll be saying "Did you know?"

AD / Ryan Ladd

By her side

Revolar, a wearable personal safety device, gives you the power to handle your safety in your way. In this campaign, we speak directly to girls' parents or loved ones to show how the world can be scary for her by connecting these fears back to the irrational fears of her childhood. You can protect her from monsters under the bed, but can you protect her from the monsters out there?

AD / Connor Gleim

Bronze | Print Advertising Campaign | Austin Addy