Parents In Adland

Y&R wanted to start a conversation about the parenting policies in our industry that are stuck in the past. They don’t just hurt moms, they hurt all parents. Yeah, we have daddy issues.

AD / Yaiseli Gonzalez

Patrón Tequila // Publicis.Sapient Austin (formerly SapientRazorfish)

Junior Copywriter and Amazon Developer (only a slight exaggeration) on the Patrón team. Coming up in the highlight reel: I adapted the Ask Patrón skill for the release of the Amazon Echo Show, making me part of the group of millennials who are into “voice”. I wrote campaign content for 2017 & 2018 Patrón the Summer, 2017 & 2018 Margarita of the Year, and Patrón x Guillermo del Toro among many more product launches and campaigns.

I have been integral in content creation for PatronTequila.com, writing editorial pieces for product launches, initiatives, and general tequila enjoyment as well as creating syndicated content throughout the site that helps bolster the tequila-drinking and exploring experience.

Most importantly, I make a mean margarita.

Move on

Bed Bath & Beyond is synonymous with moving. Moving in, moving out, moving around -- somehow you will always end up there. But not everything needs to move with you. Your new phases of life (and new abodes) deserve new items that fit the bill. So, move on from the old and in with the new. 

AD / Dani Munoz

Bronze | Integrated Advertising Campaign | Austin Addy

More than now

The Smithsonian Museums are beyond historical. The artifacts within their walls directly impact the lives we live today in more ways than we could guess. The things we see as trends have lived for many years, in many different ways before we ever got around to them. The Smithsonian can show us how what we see as hip and cool is actually part of a history that is greater than ourselves. There is more to it if we bother to look.

AD / Sara Lopez

Gold | Elements of Advertising - Copywriting | Austin Addy

Bronze | Print Advertising Campaign | Austin Addy

Bronze | Elements of Advertising Copywriting | Tenth District Addy

Arm Yourself.

Mental Floss gives you the knowledge and confidence to take control of any conversation and stun the masses. Never before has "So how about that weather," seemed so inadequate.

Arm yourself literally with the Mental Floss Apple Watch app. This app arms you with facts and trivia to keep the conversation flowing. The compulsion to check your watch as an escape hatch will now be part of your arsenal. Instead of "Oh, look at the time!" you'll be saying "Did you know?"

AD / Ryan Ladd

No bull.

I'm convinced that men do not want to be sold skincare. For the most part, they could not care less. So we pared it down to be just that. A little deprecating, a little do-it-for-the-ladies, and a whole lot of not-a-lot. While we were at it, we decided to own the shower beer too. Why wouldn't we?

AD / Claire Glover

Bronze | Integrated Advertising Campaign | Austin Addy