Patrón Tequila // Publicis.Sapient Austin (formerly SapientRazorfish)
Junior Copywriter and Amazon Developer (only a slight exaggeration) on the Patrón team. Coming up in the highlight reel: I adapted the Ask Patrón skill for the release of the Amazon Echo Show, making me part of the group of millennials who are into “voice”. I wrote campaign content for 2017 & 2018 Patrón the Summer, 2017 & 2018 Margarita of the Year, and Patrón x Guillermo del Toro among many more product launches and campaigns.
I have been integral in content creation for PatronTequila.com, writing editorial pieces for product launches, initiatives, and general tequila enjoyment as well as creating syndicated content throughout the site that helps bolster the tequila-drinking and exploring experience.
Most importantly, I make a mean margarita.
More than now
The Smithsonian Museums are beyond historical. The artifacts within their walls directly impact the lives we live today in more ways than we could guess. The things we see as trends have lived for many years, in many different ways before we ever got around to them. The Smithsonian can show us how what we see as hip and cool is actually part of a history that is greater than ourselves. There is more to it if we bother to look.
AD / Sara Lopez
Gold | Elements of Advertising - Copywriting | Austin Addy
Bronze | Print Advertising Campaign | Austin Addy
Bronze | Elements of Advertising Copywriting | Tenth District Addy
Move on
Bed Bath & Beyond is synonymous with moving. Moving in, moving out, moving around -- somehow you will always end up there. But not everything needs to move with you. Your new phases of life (and new abodes) deserve new items that fit the bill. So, move on from the old and in with the new.
AD / Dani Munoz
Bronze | Integrated Advertising Campaign | Austin Addy
By her side
Revolar, a wearable personal safety device, gives you the power to handle your safety in your way. In this campaign, we speak directly to girls' parents or loved ones to show how the world can be scary for her by connecting these fears back to the irrational fears of her childhood. You can protect her from monsters under the bed, but can you protect her from the monsters out there?
AD / Connor Gleim
Bronze | Print Advertising Campaign | Austin Addy
Arm Yourself.
Mental Floss gives you the knowledge and confidence to take control of any conversation and stun the masses. Never before has "So how about that weather," seemed so inadequate.
Arm yourself literally with the Mental Floss Apple Watch app. This app arms you with facts and trivia to keep the conversation flowing. The compulsion to check your watch as an escape hatch will now be part of your arsenal. Instead of "Oh, look at the time!" you'll be saying "Did you know?"
AD / Ryan Ladd
No bull.
I'm convinced that men do not want to be sold skincare. For the most part, they could not care less. So we pared it down to be just that. A little deprecating, a little do-it-for-the-ladies, and a whole lot of not-a-lot. While we were at it, we decided to own the shower beer too. Why wouldn't we?
AD / Claire Glover
Bronze | Integrated Advertising Campaign | Austin Addy
Better practice acting like your foot was swallowed up by molten lava because The Floor is Lava is here.
AD / Connor Gleim
Let nothing do more.
Canned air is canned air is canned air is canned air is... Most everyone knows what Dust Off is so rather than try to point out anything about its given purpose, we went down the road of what all can you spray with a can of air? So have fun and let nothing do more.
AD / Ryan Ladd
No matter what life throws at you, Betty is the answer. Breakups, breakdowns, new jobs, new reasons to celebrate -- wherever you are in life and whenever you ask "How do I deal with this??" Betty is there for you. By building Betty into a service that values immediacy and convenience, you can now have Betty right when you need her.
Partner / Julia Waicberg
AD Overhaul / Carolina Treviño
But then I ride.
Women are not usually the ones having motorcycles sold to them. We aimed to break the mold and show women who they could be on a Triumph bike.
AD / Carolina Treviño
This is what happens when a creative pair are asked to create a promotional app for IKEA flatware. That was the question. The answer? Meatball Machine.
Call me if you have any questions because it's a long story.
AD / Dylan Schnurman
A digital extension to Calvin Kelin's "raw texts, real stories." campaign, this Tinder extension let's you be bold and get what you really want. Calvin lets you take your digital experiences out in the real world by giving you confidence in your Calvins, so why not enable that real life boldness from a platform that already connects online and real life. In Calvin Mode, Tinder users will be placed in a space with other users who are looking for the same thing (to knock boots rather than just say "hey..."). Similar to searching for a taxi with it's light on, Calvin Mode lets everyone with there lights on to find each other and give them a safe space to hail that cab.
Partner / Frank Benavides
