Make Some Noise // Integrated campaign
When something is as perfectly crunchy as a Snyder’s of Hanover pretzel, you just can’t resist it. No matter if you really should.
Role: Concepted, wrote, and produced all campaign pieces. Occasionally hand-modeled too.
VMLY&R // AD Yaiseli Gonzalez
We created custom social content for a sound off experience that still spreads the #MakeSomeNoise message.
On National Pretzel Day, we made a stand for crunch and shared our love of perfectly made pretzels with the world (and fellow pretzel enthusiasts).
We also yelled. In all caps. All day. In every tweet and caption. Hold on to yer ears folks.
Research shows there is a perfect time to eat pretzels in the afternoon. And we broadcast it everywhere.
We made some noise in the audio realm with some streaming audio spots that worked their hardest to not annoy anyone with crunching sound effects!